Hello, I'm Kerry.
UX/Product Design Leader · AI-Driven UX & Enterprise Platform
I lead cross-functional teams to build intuitive, high-performing products — combining UX strategy, systems thinking, and generative AI from vision to delivery.
My Experience
Where I've Made an Impact.
The products below highlight my contributions at Paycom, an HR technology and FinTech company, and the K20 Center, an education technology organization.
Over the past six years, I led design teams, shaped product strategy, and took a hands-on approach to solving complex challenges across enterprise HR and education technology. My work centered on elevating design quality, mentoring designers, and aligning user needs with business goals.
Career & Succession Planning
UX Strategy · Data Visualization · Design Patterns
Led product design efforts for Paycom’s Succession Planning solution, guiding the team in designing talent assessment workflows, 9-box performance mapping, and successor readiness experiences. Focused on simplifying complex workforce data and helping HR leaders make informed decisions about leadership development and succession planning.
Content Marketplace
E-commerce · Complex Workflows · Information Architecture
Shaped the design of Paycom’s Content Marketplace, guiding the team in developing course discovery, content purchasing, and training assignment experiences. Focused on simplifying e-commerce workflows and improving how organizations find, purchase, and manage workforce training content within Paycom Learning.
Performance Management
Human-AI Interaction · UX Strategy · Goal Management
Led product design initiatives across Paycom’s Performance Management product, including AI-powered features. Partnered with product and engineering teams to simplify performance review workflows, design AI-assisted experiences, and align individual goals with organizational objectives across web and mobile platforms.
Compensation Management
Financial Workflows · UX Strategy · Data Visualization
Led the redesign of Paycom’s Compensation Management experience, rethinking the dashboard, compensation configuration, and approval workflows. Guided the team in simplifying compensation planning, improving data visualization, and helping HR leaders make informed decisions about employee pay, merit increases, and budget allocation.
Paycom Learning
Learning Management · Complex Workflows · Interaction Design
Directed design initiatives across Paycom Learning, including the redesign of the Enrollment Hub and course session scheduling experiences. Worked closely with the team to simplify training administration workflows, improve enrollment management, and streamline how organizations create, schedule, and manage employee training programs.
Paycom Surveys
UX Strategy · Information Architecture · Data Visualization
Led the redesign of Paycom Surveys, improving survey creation, question configuration, and feedback collection workflows. Guided the team in rethinking information architecture, simplifying complex interactions, and strengthening data visualization to help organizations collect, analyze, and act on employee feedback.
Personnel Action Forms
HR Tech · Complex Workflows · Form Design · Process Automation
Oversaw design improvements to Paycom’s Personnel Action Forms, guiding the team in simplifying employee change requests, configurable approval workflows, and form management experiences. Focused on improving usability, streamlining HR processes, and supporting accurate employee data updates across HR and payroll systems.
Certification Management
HR Tech · Complex Workflows · Interaction Design · Compliance Management
Guided product design enhancements across Paycom’s Certification Management platform, improving existing experiences and introducing new workflows for credential tracking, certification submissions, and approvals. Focused on simplifying interactions, improving usability, and helping organizations manage employee certifications and compliance requirements more efficiently.
K20 Center
EdTech · UX Strategy · User Research · Accessibility
Led the redesign of two education technology platforms at the K20 Center, a research and professional development organization at the University of Oklahoma. Drove the end-to-end design process from discovery and user research through final delivery, creating scalable, accessible experiences for educators, administrators, and students statewide.
12+
Products Shipped
39K+
Enterprise Clients Impacted at Paycom
1.8M+
Users Impacted Via K20 Platform Redesign
8
Years Global Enterprise Experience
Paycom · Unicomer · Colgate-Palmolive
2+
Years Leading Enterprise UX at Scale
10+
Years Software & Marketing Agency Experience
K20 Center · Public Strategies · OrionNet · LMG · Elite Pro · FSI Creative
About Me
The strategist behind the experience.
I’m a UX/Product Design Leader and Strategist with 8 years of global enterprise experience in various roles, including 2+ years leading the experience of enterprise tools used by millions. I’m grounded in 10+ years at software and marketing agencies and 6 years in higherEd in UX design and UX development roles. I turn complexity into clear, scalable experiences—combining systems thinking, user empathy, and measurable outcomes. From AI platforms and EdTech to HR and fintech for Fortune 500s, I build design cultures, lead teams, and partner with executives to ship products that move the business.
Recently led Paycom’s Talent Management Product Design Team and M&G (Interaction) Design Team designing AI-powered tools and effective content.
My Skills
What I Bring to The Table
A mix of research, strategy, design craft, systems, AI, and leadership skills tailored to product team
Strategy & Outcomes
- UX Vision & Roadmapping
- UX Outcomes & Metrics Ownership
- UX Strategy for Product
- Identifying Design & AI Opportunities
UX Design & Systems
- Information Architecture & User flows
- Interaction Design & Prototyping
- Design Critiques & Quality Standards
- Design Systems & Accessibility leadership
- Research and Exploration
Cross‑functional Leadership
- Product & Engineering Alignment
- Partnering with PMs
- Stakeholder Workshops & Facilitation
- Framing AI use Cases, Constraints, and Risks to Stakeholders
People & Operations
- Mentoring, Performance Feedback & Hiring
- Design Operations & Process
- Design QA & Delivery Oversight
- Coaching Teams on Effective AI use in Workflows
My Strengths
What I Do Best.
I work with executives, product leaders, designers, engineers, and data partners to drive the full product lifecycle from strategy through delivery.
Product Vision & Strategy
I define and communicate a clear product and user experience vision, aligning design direction and systems with market opportunities, business goals, and user needs.
User‑centered & Research
I champion user-centered practices by integrating discovery, usability testing, and data insights into the product lifecycle, helping teams use what they learn to make smart trade-offs.
What People Say
Trusted by the teams I've led.
Kerry brings a steady and composed presence to leadership. He approaches his responsibilities thoughtfully, represents his team professionally in leadership discussions, and maintains a calm, solutions-focused mindset in complex environments.
Product Design Manager
Paycom · Platform, Talent Management, Design Systems, and Research
Kerry is a skilled UX enthusiast with a deep understanding of dev and project management. I worked on multiple projects with Kerry and his ability to dive deep into the business goals/user needs, do thorough research, and provide/design recommendations is top-notch.
Senior UX & Product Designer
KPMG · Audit
My experience working with Kerry Severin at Paycom was fantastic. He led the Talent Management team with great responsibility, motivating us to tackle challenges effectively and become more autonomous in making important decisions.
Senior Product Designer
Paycom · Talent Management
Experience With
Trusted by Industry Leaders.
Community & Mentorship
Investing in the next generation of design leaders.
I actively mentor emerging UX designers and product strategists — sharing frameworks, giving feedback, and helping the next generation find their path in enterprise design.
Speaking & Talks
Speaking on AI, design leadership, and enterprise product strategy.
From responsible AI frameworks to hands-on product leadership — I share practices and thinking that make the difference in high-stakes enterprise environments.
Let's Connect
Have a role in mind? Let's talk.
I’m open to Lead / Director / Principal UX and Product Design roles at companies building enterprise software, AI-powered products, or complex digital ecosystems.